Celebrating 40 Years of Sandals with All 5 Senses

October 18, 2021

By Kylie Morrow from Sandals Resorts

We're officially forty.

Back in 1981, we opened our flagship resort, Sandals Montego Bay, our company's home base for love, luxury, and lust for life. We've shared the last forty years with you, our valued guests who've come to consider Sandals Resorts a home away from home. Forty years of love and romance, forty years of wedding bells and engagements, forty years of reunions and rekindling love in the Caribbean Sea — that's why we're celebrating.

Cheers to 40 years!

One night of celebrating just isn't enough for this anniversary. Instead, we're implementing a wide range of forty-inspired offerings and festivities throughout the year at all Sandals Resorts. What's more, we're rewinding the clock with all five senses.

Hear 40 years of Sandals

We need no excuse to celebrate, but this anniversary calls for something extra. Let's groove eighties style. Cyndi, Prince, Journey - our talented DJs will keep the party spinning at every resort, every week, with live 80's inspired music. As the inventors of the swim-up pool bar, we know how to throw a poolside party. Throw on your vintage apparel and get ready for this Sandals Rewind Experience.

A DJ plays the throwback sounds of 80’s classics.

Feel 40 years of Sandals

As we embrace our blast to the past, we're launching a limited edition 1981-inspired vintage retail collection available in all resort shops. Choose from ten exclusive designs and show your Sandals love, trading in your 2021 trends for our nostalgic styles. Whether you're celebrating a full forty years as a loyal Sandals guest or marking your very first stay with us, we're happy to have you. This limited-edition apparel will be available beginning in November.

Sandals Resorts’ limited edition 1981 vintage style apparel.

Taste & smell 40 years of Sandals

While the DJs are spinning, you'll find our bartenders serving up classic hand-crafted cocktails from our "Then and Now" drink menu, featuring side-by-side 1981 vs. 2021 specials. At this party, we're sippin like it’s 81’. Go round for round, decade by decade, tasting the original flavors made famous by Sandals Resorts. Dark rum, Blue Curaçao, sweet pineapple juice, freshly squeezed lime, crème de cocoa—all the flavors that have served us so well for four decades aren't going anywhere.

A Sandals Resorts team member prepares a poolside cocktail.

See 40 years of Sandals

This anniversary is about you, and the special moments we’ve been so lucky to share

We're inviting you, our most-loved Sandals guests, to venture on home to island life and celebrate the years we've spent together and the trips that have yet to be planned. At participating on-resort social gatherings, you'll find a 360° photo booth waiting to capture the spirit of love at Sandals. Just step onto the elevated platform, and watch as an automatic camera circles the booth, sending you off with a slow-motion, high-definition video of the party at its peak. Take home this video memorabilia of a trip you'll never forget and the oasis that will always be waiting to embrace you with open arms.

Here at Sandals, we believe there are actually six senses: touch, sound, taste, smell, sight, and love. It's always been here and always will be. For 40 years, we've been celebrating love; the love we see in our couples, the love we share with each other, and the love we have for our home in the Caribbean.

Sandals Grenada’s zero-entry river pool, part of the resort's iconic Swim-Up Butler Suites.
Photo credit: @nckstagram/instagram

To show that latter LOVE, we’re going 40 for 40 and focusing on forty projects selected by our valued team members that best reflect our philanthropy, showcasing the power of tourism to transform communities and lives. We’re rolling up our sleeves and getting to work to continue bettering our environment, ensuring a brighter 40 years to come.

From ecological conservation efforts at UNESCO World Heritage sites to assisting local farmers in increasing their sustainable food production practices, we’re committed to forging stronger bonds, off-site and on

Sandals Foundation volunteers kick off the 40 for 40 projects with the planting of 7,000 trees at the Blue and John Crow Mountains National Park in Jamaica.

Whether you visit us in celebration of our anniversary or book a stay for an anniversary of your own, we will remain dedicated to romance and love in all forms, steadfast and true.

Maybe you're one-half of a lucky couple celebrating a milestone. Maybe you once married the love of your life in a Sandals chapel years ago, perhaps one of the first-ever couples to do so. Maybe your parents once honeymooned in the Caribbean Sea, and you're looking to walk in their (vintage) shoes. We invite you to share your favorite Sandals memories with us from the past or near future on Instagram at #TheOneYouLove.

The sun setting along the shore of Sandals Grenada.
Photo credit: @nckstagram/instagram

Whatever it is that brings you to our luxury all-inclusive resorts, we welcome you back to the future with open arms as we celebrate 40 years of love and trust and look ahead to 40 more.

Originally posted by Sandals Blog on October 4, 2011